Privacy Policy

TailEZ is intended for users who are 13 years of age or older. We do not knowingly collect personal information from children under the age of 13. If you are under 13, please do not use the App or provide any personal information to us.

If we become aware that we have collected personal information from a child under 13 without verification of parental consent, we will take steps to remove that information from our servers immediately.

If you are a parent or guardian and believe your child under 13 has provided us with personal information, please contact us at hello@tailez.com so we can take appropriate action.

We collect only the information needed to provide and improve TailEZ:

• Email Address: Required for account creation, authentication, password recovery, and optional service communications.

• Password: Required for account security. Securely hashed and stored; we never store passwords in plain text.

• Display Name: Optional, for personalising your experience.

• Pet and Care Information: Information you choose to add about your pets and their care, such as names, routine data, medication records, feeding logs, journals, measurements, insurance details, reminders, and pathway progress.

• Usage Data: App features accessed, device type, operating system, app version, and crash logs.

Your account consists of:

• Required Information: Email address and password (encrypted) for authentication.

• Optional Information: Display name, pet profiles, care records, reminders, notes, and other information you choose to add.

• Full Service Access: Whilst you can create an account with just an email and password, some TailEZ features work best once you add at least one pet profile and related care information.

Every piece of data we collect serves a specific purpose:

• Service Delivery: Providing, operating, and maintaining the App, managing your account and authentication.

• Care Records and Organisation: Storing and displaying the information you add so you can manage pet routines, reminders, journals, medications, feeding, measurements, and related records.

• Feature Functionality: Powering app features such as reminders, logs, pathways, sound support, profile management, and other care tools.

• Communications: Sending password reset emails, account security notifications, technical support, and service updates.

• Improvement: Analysing usage patterns to improve App features, fix bugs, and develop new functionality.

We take security seriously:

• Encryption in Transit: All data transmitted between your device and our servers uses TLS/SSL encryption.

• Encryption at Rest: Sensitive data is encrypted when stored.

• Password Security: Passwords are hashed using industry-standard algorithms; we never store plain-text passwords.

• Access Controls: Strict access controls limit who can access your data.

• Secure Infrastructure: We use reputable cloud service providers with strong security certifications.

• Regular Updates: We continuously update our security measures to protect against new threats.

Important: Whilst we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

We do not sell your personal information. We do not share your data with third parties for their marketing purposes.

We may share your information only in the following circumstances:

• Service Providers: With third-party service providers who perform services on our behalf (as described in Third-Party Services), subject to confidentiality agreements.

• Legal Requirements: When required by law, court order, or governmental authority; to protect our rights, privacy, safety, or property; to investigate or prevent fraud or illegal activities.

• Business Transfers: In connection with a merger, acquisition, or sale of assets, your information may be transferred as a business asset. We will notify you of any such change.

• With Your Consent: When you explicitly consent to sharing.

We use the following third-party services to operate and improve TailEZ:

• Supabase: Authentication and secure data storage. See their Privacy Policy.

• Firebase (Google): Analytics and Crashlytics for app performance monitoring and crash reporting. See their Privacy Policy.

• Brevo, Resend & Postmark: Transactional email delivery including account verification, password reset, and important notifications. See Brevo's Privacy Policy. See Resend's Privacy Policy. See Postmark's Privacy Policy.

• Superwall: In-app paywall and subscription management. See their Privacy Policy.

• Apple App Store & Google Play Store: App distribution and in-app purchase processing. See Apple's Privacy Policy. See Google's Privacy Policy.

TailEZ may offer premium features through in-app purchases. These transactions are processed entirely by Apple (for iOS) or Google (for Android).

• Apple App Store (iOS): All purchases are processed through your Apple ID account. We do NOT receive or store your payment card details. We receive a transaction receipt to verify your purchase and unlock premium features. Apple manages subscriptions, refunds, and billing.

• Google Play Store (Android): All purchases are processed through your Google Play account. We do NOT receive or store your payment card details. We receive a purchase token to verify your transaction and unlock premium features. Google manages subscriptions, refunds, and billing.

• Subscription Management: You can manage or cancel subscriptions through your device's App Store or Play Store settings. We do not have direct access to modify or cancel your subscriptions. Refund requests must be directed to Apple or Google respectively.

We retain your personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Account Data: Retained whilst your account is active and for a reasonable period afterward to allow for account recovery.

• Pet and Care Data: Retained whilst your account is active; you can delete individual records or request deletion of your account data.

• Usage Analytics: Aggregated and anonymised data may be retained indefinitely for statistical purposes.

• Account Deletion: You can request deletion of your account and associated data at any time by contacting us at hello@tailez.com. Upon deletion request, we will remove your personal data within 30 days, except where retention is required by law.

You have the following rights regarding your personal information:

• Access and Portability: Access your personal information stored in the App and export your data in a portable format.

• Correction: Update or correct inaccurate personal information through the App settings.

• Deletion: Delete records or data within the App, or request complete account and data deletion by contacting us.

• Opt-Out: Opt out of non-essential communications and manage notification preferences in the App.

• Withdraw Consent: Withdraw consent for data processing where consent is the legal basis.

To exercise any of these rights, please contact us at hello@tailez.com.

If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, you have additional rights under the General Data Protection Regulation (GDPR):

• Legal Basis for Processing: We process your personal data based on contract performance, legitimate interests, consent, and legal obligation.

• Your GDPR Rights: Right to object to processing, restrict processing, data portability, and lodge a complaint with your local data protection authority.

• Data Controller: TailEZ acts as the data controller for personal information collected through the App.

• Cross-Border Transfers: When we transfer personal data outside the EEA, we ensure appropriate safeguards are in place, including Standard Contractual Clauses approved by the European Commission.

For GDPR-related inquiries, please contact us at hello@tailez.com.

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA):

• Categories Collected: Identifiers (email, account name, device IDs), personal information, internet/electronic activity, commercial information, and inferences.

• Your California Privacy Rights: Right to know, right to delete, right to correct, right to opt-out of sale/sharing (note: we do NOT sell or share your personal information for cross-context behavioural advertising), right to limit use of sensitive personal information, and right to non-discrimination.

• "Do Not Sell or Share My Personal Information": We do not sell your personal information. We do not share your personal information for cross-context behavioural advertising purposes.

To exercise your California privacy rights, contact us at hello@tailez.com. We will verify your identity before fulfilling your request.

In accordance with the California Online Privacy Protection Act (CalOPPA):

• Conspicuous Posting: This Privacy Policy is conspicuously posted on our website and accessible within the App.

• Information We Collect: We collect personally identifiable information including email addresses and the information you choose to store in your account.

• Third-Party Tracking: We use third-party services that may track user behaviour within our App for analytics and service improvement purposes. We do not honour "Do Not Track" browser signals, as there is no consistent industry standard for responding to such signals.

• Policy Changes: We will notify users of material changes by updating the "Last Updated" date and, for significant changes, through in-App notification or email.

• How Users Can Review and Change Information: Users can review and update their personal information through the App settings or by contacting us at hello@tailez.com.

TailEZ is operated from and our servers may be located in various jurisdictions. If you access the App from outside these regions, your information may be transferred to, stored, and processed in countries that may have different data protection laws than your country of residence.

By using the App, you consent to the transfer of your information to these countries. We ensure appropriate safeguards are in place for international transfers as required by applicable law.

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.

• Notification of Changes: We will update the "Last Updated" date at the top of this policy. For material changes, we will provide notice through the App or via email.

• Continued use of the App after changes constitutes acceptance of the updated policy.

We encourage you to review this Privacy Policy periodically.